The Challenge
A large international construction company with approximately 11,000 employees across the United States had outgrown its existing fulfillment operation.
Like many organizations, they initially partnered with a traditional third-party logistics provider to manage marketing materials and company merchandise.
As the program grew, the limitations of the arrangement became increasingly apparent.
The fulfillment provider lacked the technology, flexibility, and expertise necessary to support the complexity of a large-scale branded merchandise and employee engagement program.
The company required:
- A sophisticated company store platform
- Multiple purchasing authorization levels
- Employee rewards functionality
- Inventory management
- Promotional product fulfillment
- Employee gifting programs
- Detailed reporting
- Exceptional customer service
Most importantly, they needed a fulfillment partner capable of scaling alongside their rapidly growing program.
The Solution
The company partnered with a promotional products distributor to develop a highly customized ecommerce platform capable of supporting multiple user types, purchasing rules, and employee engagement initiatives.
Once the platform was developed, they needed a fulfillment partner capable of executing the vision.
They selected WGSD.
Complex Store Integration
The company store was designed to support multiple purchasing methods and authorization levels.
Depending on their role within the organization, users could:
- Purchase using purchase orders
- Charge purchases to approved job codes
- Utilize departmental budgets
- Redeem employee reward points
- Purchase items directly with credit cards
The platform also supports employee recognition programs, allowing employees to earn points that can be redeemed for merchandise and rewards.
Inventory Management at Scale
WGSD manages more than:
- 4,200 stocked SKUs
- 670 additional on-demand SKUs
Product Offerings Include
- Apparel
- Drinkware
- Electronics
- Promotional products
- Gift cards
- Recognition items
- Event merchandise
The addition of on-demand production significantly expanded the catalog while reducing inventory investment requirements.
Employee Program Kits
Beyond standard company store fulfillment, WGSD supports a variety of employee engagement initiatives through custom kitting and distribution programs.
New Hire Kits
Designed to welcome new employees and reinforce company culture from day one.
Typical kit contents include:
- Branded apparel
- Drinkware
- Office supplies
- Welcome materials
- Company resources
College Recruitment Bundles
Used to support recruiting events and university outreach programs.
These kits help create a consistent and professional brand experience for prospective employees.
Baby Bundles
Celebrating important life events and helping strengthen employee engagement.
Culture Kits
Created to support company initiatives, employee recognition programs, and internal campaigns.
By centralizing inventory, assembly, and distribution with WGSD, the customer is able to maintain a consistent employee experience across thousands of employees nationwide.
Spot-Buy Program Management
In addition to stocked and on-demand products, the company also utilizes spot-buy programs.
These programs allow employees to place orders during a designated ordering window for specialty products that are not normally stocked.
Once the ordering period closes:
- Orders are collected and finalized
- Product quantities are consolidated
- Merchandise is produced or sourced
- Goods are delivered to WGSD
- Orders are fulfilled and distributed to individual recipients
This process allows the customer to offer expanded product selections without creating additional inventory risk.
The result is greater flexibility, improved employee engagement, and a broader merchandise offering without increasing warehouse inventory requirements.
Decoration & Fulfillment Under One Roof
In addition to managing on-demand production, WGSD also provides bulk decoration services for inventory programs.
Because decoration and fulfillment occur within the same facility, the customer benefits from a more streamlined supply chain.
Traditional programs often require products to be shipped from the apparel wholesaler to a decorator and then shipped again to a separate fulfillment center before becoming available for sale.
WGSD eliminates those extra steps.
Blank apparel is received directly from the wholesaler, decorated in-house, and immediately placed into inventory for fulfillment.
This Approach Provides Several Advantages
- Reduced freight costs
- Faster inventory availability
- Less handling of products
- Improved inventory accuracy
- Shorter time-to-market
- Simplified vendor management
By combining decoration and fulfillment under one roof, WGSD helps the customer reduce costs while making products available to employees more quickly.
Dedicated Quality Control
Every product entering the program is inspected for both quality and quantity before being made available for sale.
WGSD’s philosophy is simple:
If it isn’t good enough for a retail customer, it isn’t good enough for our customers.
This commitment helps protect both the company brand and the employee experience.
Customer Service That Extends Beyond the Client
Unlike many fulfillment providers, WGSD supports both the customer and the end user.
A dedicated customer service team assists:
- Program administrators
- Employees
- Field personnel
- Store users
This creates a better experience for everyone involved while reducing the burden on the customer’s internal teams.
Reporting & Visibility
To help leadership monitor program performance, WGSD provides:
- Daily reports
- Weekly reports
- Monthly reports
- Inventory reporting
- Order activity reporting
These tools provide real-time visibility into program performance and inventory activity.
Employee Appreciation Program
One of the most significant components of the program occurs each holiday season.
As part of an employee appreciation initiative, the company provides every employee with a promotional code that allows them to select a complimentary gift from the company store.
The company covers both the product cost and shipping expense.
This annual program generates approximately:
- 11,000 holiday orders
In addition to normal daily operations.
WGSD successfully manages this seasonal surge while maintaining service levels for ongoing fulfillment activity.
Results
Today, WGSD supports a highly sophisticated branded merchandise and employee engagement program serving approximately 11,000 employees.
The Program Processes
- More than 23,000 annual orders
- More than 4,200 stocked SKUs
- More than 670 on-demand SKUs
- Approximately 11,000 holiday gift orders annually
Most importantly, the customer has a scalable fulfillment partner capable of supporting continued growth while delivering a positive experience for employees across the organization.
Results Snapshot
| Before WGSD | After WGSD |
|---|---|
| Traditional fulfillment provider | Scalable fulfillment solution |
| Limited flexibility | 4,200+ stocked SKUs |
| Technology limitations | 670+ on-demand SKUs |
| Growing operational challenges | 23,000+ annual orders |
| Difficulty scaling | 11,000 annual employee appreciation gifts |
| — | Comprehensive reporting and visibility |
Key Services Demonstrated
- Company Store Fulfillment & Integration
- Inventory Management
- On-Demand Production
- Bulk Decoration
- Employee Recognition Programs
- New Hire Programs
- Recruitment Programs
- Culture Programs
- Kitting & Assembly
- Spot-Buy Program Management
- Reporting & Analytics
- Customer Service
- Ecommerce Fulfillment
WGSD — We Get Stuff Done
Whether supporting daily fulfillment operations or executing an 11,000-order employee appreciation campaign, WGSD provides the people, technology, and expertise needed to deliver exceptional results.